BBA 50005 Retail Management: List of Assignments - SECTION A

LAST DATE OF SUBMISSION OF THE ASSIGNMENT - 27.09.2019

Group member’s names and Roll no.	Topic Name
Group 1              Jinisha (BBA/4508/17)              Anant(4595)              Sakshi (4501)	Role of IOT (Internet of Things) in Retail
Group 2              Aniket (4520)              Shubham (4599)              Aishwarya (4521)	Future perspectives of Online and Offline Retailing in India: Comparative analysis of Issues, challenges and strategies
Group 3              Haravindh (4548)              Rishabh (4513)              Paramjeet (4539)	Promotional Schemes of Big Bazaar (including Profit Club Scheme, Payback Card and Exchange offer)
Group 4               Aakash D. (4514)               Prince (4579)               Sehej  (4524)	Role and Application of RFM in Online and store retailing in India
Group 5              Isha (4502)              Saahil (4504)              Srishti (4594)	Role and application of Customer Lifetime value in Online and store retailing in India
Group 6               Ginni (4538)               Aditi  (4525)	Merchandise Mix strategies of Multi-brand Store retailer: A Comparison of Lifestyle and Shoppers’ stop
Group 7               Sanchit (4596)               Manav  (4529)               Nikhil    (4530)	Visual Merchandising strategies and practices in Luxury retail catering different merchandising: A Comparative study of Armani and Calvin Klein
Group 8               Areesha (4597)               Ragini (4563)               Diksha (4526)	Role of Information Technology in Organized Retailing in India
Group 9               Mayank (4523)               Abhishek (4510)               Kanika (4503)	A review of existing promotional strategies of Store based Retailers in India
Group 10              Vrinda (4519)              Mansi (4517)               Tanvi (4518)	Role of Propos in visual merchandising in Store based retailing (Review of any 5 stores with using props effectively)
Group 11               Aakash N.      (4532)               Amritanshu   (4550)               Ayush             (4554)	Merchandise display in a hypermarket: Review of General Techniques and categories wise strategies with special reference to application of planogram
Group 12               Sachin  (4505)               Pooja     (4509)               Ravi  (4537)	Role of Private labels in retail with their impact on Profits and sustainability of a retailer.
Group 13               Siddharth (4512)	Location decision in retail: Vicinity analysis and other strategic constraints

Question Bank BBA 5005 Retail Management

Question Bank

BBA 5005 Retail Management, MO/2017

1.       Define Retail and Retailing. What do you mean by Retail mix?

2.       Briefly explain the various components of retail mix.

3.       What are the reasons of growth of retail industry in India?

4.       Discuss the factors responsible for changes in retailing with suitable examples.

5.       Explain the various challenges and opportunities in retail industry in India with the help supporting facts.

6.       Write a note on Independent / stand alone stores. Discuss its advantages and limitations

7.       Define a convenience store. Why convenience stores are popular.

8.       What do you mean by a supermarket? How a supermarket is different from a departmental store.

9.       Discuss the advantages and limitations of a hypermarket.

10.   Write short notes on the following:

a.       Corporate Chains

b.      Consumer co-operative

c.       Catalogue Showroom

d.      Discount Store

e.      Off-Price Retailer

11.   Define franchising. Discuss the salient features of a franchising format.

12.   What do you mean by shopping mall? Why malls are one of the most popular retail formats of urban India.

13.   Define brand and retail brand. What is the difference between a Retailer’s brand and Retailer’s Private Label?

14.   What are the functions of a retail brand? Discuss.

15.   What are the pre-requisites of developing a retail brand? Explain with the help of suitable examples.

16.   Discuss the various steps of a retail brand building process.

17.   Define CRM and Customer Loyalty. How CRM is associated with Customer Loyalty.

18.    Explain the various steps of CRM process. Take a suitable brand/retailer’s example (real or hypothetical) and Explain how it implements the CRM process in its organization.

19.   Write a note on Market Basket Analysis.

20.   How would you estimate the Lifetime Value of a customer? Explain with the help of suitable example.

21.   Discuss the customer pyramid explaining the various levels of customer loyalty.

22.   Write a note on RFM analysis and its uses in managing retail customers.

23.   What are the requirements for implementing CRM programmes? Explain.

24.   Discuss the various factors affecting the retail pricing. (Customers, Suppliers, Competitors and Government).

25.   Explain the various retail pricing objectives.

26.   Discuss the Retail pricing approaches with the help of suitable examples (Discount Orientation, At the market Orientation and Upscale Orientation).

27.   How retail marketing mix variables determine the retail pricing approaches. Explain.

28.   Explain with examples the various retail pricing strategies – (EDLP, High-Low Pricing, Leader Pricing, Skimming Pricing and Penetration Pricing, Price Lining, Psychological Pricing, Multiple Unit Pricing, Bundle Pricing, Pre-emptive Pricing, Extinction Pricing, Perceived value Pricing, Demand-Oriented Pricing, Fixed and Variable Pricing).

29.   How the retail prices are set up? Explain (Mark-up, Mark-up and Margin, Mark Down)

30.   Discuss the methods of setting retail prices (Cost Based Method, Competition based method, Demand Oriented Pricing)

31.   Define retail Supply chain management and discuss its importance in Retailing

32.   How would you measure the performance of supply chain?

33.   Discuss the features of an efficient retail supply chain management system.

34.   Discuss the various supply chain designs.

35.   Discuss the components of Strategic Profit Model of Retailing with suitable examples.

36.   Explain the concepts of Return on Asset (ROA), Net Profit and Net Sale with the help of hypothetical figures.

37.   Discuss the four components in Profit Management path (net sales, cost of goods sold, gross margin, and operating profit margin).

BBA 5005 Retail Management - Assignments Section A and B.

Group No.	Roll No.	Name	Topic
1	4505	Abhishek Pandey	Future perspectives of Online and Offline Retailing in India: Comparative analysis of Issues, challenges and strategies
	4541	Prateek Singhal
	4504	Vikas Madaan
	4501	Bhavik Goyal
2	4523	Naweed Ahmer	Promotional Schemes of Big Bazaar (including Profit Club Scheme, Payback Card and Exchange offer)
	4528	Ananyya  Srivastava
	4517	Kiran Toppo
	4534	Dolly Singh
3	4524	Priya Kumari	Role and Application of RFM in Online and store retailing in India
	4532	Archana Sanjay
	4529	Akshay Sharma
	4507	Chinmaya
4	4556	Raj Shekhar Sinha	Role and application of Customer Lifetime value in Online and store retailing in India
	4503	Sonam Upadhayay
	4530	Vijayant Khurana
	4518	Sumit Rai
5	4533	Sameer Nath Mishra	Merchandise Mix strategies of Multi-brand Store retailer
	4508	Mahak
	4513	Harshita Goel
	4520	Sidhant Sachdeva
6	4514	Kunal Gaurav	Pricing strategies of Store based Retailers in India
	4526	Sharat Kaul
	4527	Amit Kr. Singh
	4537	Aman Deep
7	4540	Ankit Negi	Critical evaluation of Section of an appropriate Retail Store Location
	4519	Yash Aggarwal

Group No.	Roll No.	Name	Topic of the Assignment
1	BBA/4506/15 BBA/4573/15 BBA/4558/15 BBA/4547/15	Hritik Sharma Samarth Batra Rajnish Kumar Kunal Sirohi	Role of Information Technology in Organized Retailing in India
2	BBA/4562/15 BBA/4561/15 BBA/4572/15	Ratul virmani Sahil jasrotia Lakshit saini	A Critical Review of Business Model, Profitability and Sustainability strategies of Online Retailers in India
3	BBA/4545/15 BBA/4546/15 BBA/4565/15	Ritu Shirin Sofia Aditi Chauhan	Review of ethical Aspects of Online Retailing in India
4	BBA/4543/15 BBA/4564/15 BBA/4551/15	Kunal Sinha Aniruddha Shankar Abhay Singh	Online Retail – A threat to Mall Culture in India: A Critical Review.
5	BBA/4560/15 BBA/4563/15 BBA/4542/15 BBA/4506/15	Aakriti Srivastava Padmakshi Farah Khatoon Shantanu Girdhar	A review of existing promotional strategies of Store based Retailers in India
6	BBA/4576/15 BBA/4559/15 BBA/4555/15	Arsalan Ali Sandeep Rathore Srijan Dadich	Visual merchandising Strategies in Store based Retailing: An Indian Experience
7	BBA/4570/15 BBA/4569/15 BBA/4568/15	Kanchan Rana Sana Malik Nitisha Kumari	Financial Aspects of Store Based Retailing in India: Analytical Study of financial parameters deciding Retail Stores’ sustainability