BBA 502 INTERNATIONAL TRADE BUSINESS, MO/2011

ASSIGNMENT – BBA V

BBA 502 INTERNATIONAL TRADE BUSINESS

CASE DEVELOPMENT EXERCISE

Instructions for Making an Assignment: Case Development

For assignment of development of case studies in International business, The students should take care of the following points:

1. The design of the case is to be followed as per the pattern of cases in Denial’s Book.

2. The case must be discussed in cross-cultural/transnational context.

3. In the case of global concerns like Coca Cola, the students may focus upon international relations/affairs in the context of more than one country like Coca –Cola in India USA etc.

4. The major focus of each case should be upon International Business Strategies of firms, Key success factors in foreign markets, causes of failure so on.

5. The data used in the case should be updated

6. The material must be edited thoroughly be in a proper flow.

7. The cases must be of 15-20 pages.

8. All sources of tables and figures must be acknowledged immediately at the bottom of the table or figure.

9. The case may be a success story/failure story, problem solving. But major focus of the case should be on international affairs/strategies.

10. The sources of information must be acknowledged either with the information (in text) or in the bibliography.

11. The assignment may be submitted handwritten or in print form.

12. Before final submission, the group members will have to make a power point presentation of the assignment in the class.

GROUP DIVISIONS WITH THEIR RESPECTIVE CORPORATIONS

Sr. No.	Names of the Corporations	Group Members
1	4502 Utsav Mahendra 4514 Akshay Kalra	Citi Group
2	4515 Taniya Tandon, 4531 Ihsleen Kaur 4507 Rohan Deep	Coca Cola
3	4512 Kushagra Verma	Wal-Mart
4	4518 Ajay Kumar 4510 Amit Raj	Vodafone
5	4546 Ajit Menon	Bharti Televentures
6	4503 Vaibhav, 4522 Vikram 4549 Rishabh	Tata Consultancy Services
7	4519 Saloni Nanda 4530 Shubhi	SONY Corporation
8	4547 Nihrika Chugh 4542 Saloni Sharma	International Business Machine
9	4534 Shashank, 4506 Mohammad Anas Talib 4535 Bharat	Unilever Limited
10	4508 Kanwar Ajeet Singh	Hewlett-Packard
11	4526 Ankit Agarwal 4548 Sajal Banerjee	Honda Motor Company, Ltd.
12	4501 Avi Batra 4550 Prachi Mathur	Toyota Motors Corporation
13	4520 Namit Garg 4523 Sanchit Sukhija	General Motors
14	4528 Madhumita Bag 4544 Ravish Chandra 4536 Kirti Kumari	Carrefour
15	4525 Jaipreet Kaur, 4527 Varsha 4524 Prachika Chauhan	Home Depot
16	4513 Amitashree Behra, 4529 Bhawna 4533 Priya Sagar	Ford Motors Limited
17	4516 Lenin Minj 4505 Swati Kukreti	Nokia
18	4537 Meenakshi Kharanna 4545 Arti Singh	Tesco Plc
19	4593 Saurav 4583 Surabhi 4582 Tarushi	Nestlé
20	4559 Sakshy 4552 Rama 4590 Akanksha	Tata Group
21	4555 Anjali 4553 Surpreet 4561 Megha	Johnson & Johnson
22	4556 Jerin 4557 Varun 4579 Kanishk	Microsoft
23	4563 Hemant 4581 Himanshu 4580 Dipankar	Indian Oil Corporation
24	4573 Navonil 4587 Kumar Vishal	HSBC
25	4569 Charu 4574 Parul	Reebok
26	4584 Yashita 4567 Medha	Reliance
27	4575 Siddharth 4572 Shashank 4560 Pranav	Wipro
28	4576 Mohana 4551 Madhvi 4565 Tushar	Walt Disney
29	4566 Naina 4585 Sachin 4586 Gaurav T.	Allianz
30	4578 Ankit 4558 Gaurav 4570 Amit	ING Group
31	4589 Surbhi K 4588 Kriti 4592 Kalyani	Suzuki Motors Limited
32	4562 Seni 4577 Suman 4564 Garima	Nissan Motors
33	7036 Varun	Panasonic Corporation
34	4591 Kanuj	Metro Group
35	4554 Deepika	BMW
36	4571 Mohit	World Bank
37	4568 Khyati	World Trade Organization
38	4504 Harsh Kumar	International Monetary Fund