Monday, October 10, 2011

ASSIGNMENTS MBA 3017 CONSUMER BEHAVIOR

MBA 3017 CONSUMER BEHAVIOR

ASSIGNMENTS

Sr. No.

Group Members

Topic Assigned

1

4501 Sonu Hotwani

4517 Shobhit

4503 Kitty Singla

Socio Cultural Influences on Consume Decision Making Process: An Indian Experience

2

4516 Vedanti Jain

4511 Akansha Tomar

4531 Smriti Verma

Social Class Impact on Consumer Behavior

3

4539 Amir Siddiqui

4527 Piyush Rana

4510 Ekta Singhal

An Analysis of Rational and Emotional Motives of consumer in Indian Context

4

4507 Guntas

4555 Divya

4530 Shweta

An Analysis of Perceived Price, Quality and Risk for Indian Retail Shoppers (With reference to one category or product)

5

4518 Kanika

4524 Amulya

Impact of Attitude on Consumer decision making: An Analysis with application of attitude change techniques

6

4536 Tansi

4556 Aditi

A Study of Impact of Personality on consumer decision making, Product personality and brand personification.

7

4542 Ankit

4543 Avijeet

4544 Mukesh

Impact of Perception on Consumer Behavior: A Study of top Mobile Handset Brands

8

4541 Rahul Singh

4549 Deep Shikhar

4548 Akhil Kumar

Diffusion of Innovation: Evidences from study of five new products

9

4515 Meenu Baghel

7516 Vidya Sreekumar

Consumerism in India: Issues, Perspectives and Challenges (Consumer protection, consumer right. consumer education and legal consideration)

10

4553 Ashish Moza

4558 Pankaj Singh

4571 Digpal

E-Byers’ behaviour in India: An Empirical Study

11

4508 Prashant Sinha

4519 Sanjay Singh

4534 Satish Kumar

Study of impact of social class, culture, sub culture and cross-cultural factor son consumer behaviour

12

4533 Vikash Kumar

4554 Niraj Kumar

Impact of Relationship Marketing on Consumer Behaviour

13

4547 Ajeet Kumar

4555 Manas Kumar

4532 Tarique Ahmed Khan

Study of Influence of Reference Group, Work, Celebrity and Family

14

4522 Ankur Jain

4512 Kundan Sinha

4546 Geetika Bhatnagar

Consumer Gifting Behavior: An Empirical Study of National Capital Region

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