1. Define Advertising and its features.
2. Define Promotion and write notes on the following:
a. Sales Promotion b. Public Relations c. Direct Marketing c. Personal Selling
3. Define publicity. How it is different from advertising? Discuss.
4. What is the scope of advertising decisions? Discuss it objectives and functions.
5. Explain the various types of advertising on different bases.
6. Discuss the role and importance/ benefits of advertising for manufacturers, middlemen salespersons and customers.
7. “Doing business without advertising is like winking at a girl in the dark, you know what you are doing no one else does”. Comment.
8. Discuss the various stakeholders and their role in the advertising world.
9. Define advertising agency, discuss the role of advertising agencies in the advertising industry.
10. Write a detailed note on Client Agency Relationship. State the reasons of client turnover.
11. Discuss in detail the various methods of compensating an advertising agency
12. Explain the organization structure of an advertising agency, highlighting the role of each department in the organization.
13. Elaborate the role of advertising in marketing mix. How it is involved with other elements of marketing mix.
14. What do you understand by DAGMAR approach? Discuss its specifications for setting up the advertising objectives. Explain on what grounds DAGMAR is criticized.
15. Define target Audience. What are the different levels of target audience identification?
16. What is advertising appropriation? Discuss various methods of advertising appropriation.
17. What do you mean by advertising objective? Discuss the process of setting up advertising objectives with the help of response hierarchy model.
18. Write a note on Product personality and reception.
19. Write a detailed note on Ethical, Social and Economical Aspect of Advertising.
20. Define positioning. Discuss various types of positioning strategies.
21. Discuss the various aspects of message strategy in detail.
22. What do you mean by advertising appeals? State the difference between Rational and Emotional advertising appeals.
23. Discuss various types of advertising appeals. What is the importance of Humor Appeal in advertising?
24. Evaluate the patriotism, parental affection, style, comfort and other advertising appeals as per the suitability in the modern advertising world.
25. Write a detailed note on the comparative messages and their roles in advertising.
26. “Sex appeal is unnecessary in many advertisements”, do you agree with the statement? Give support of your answer.
27. Write a note on use of multiple appeals in the advertisements. Comment on their impact and effectiveness with the help of suitable example.
28. Write a note on customization of advertising? How customization is helping advertisers to make their communication more effective and economical.
29. Discuss in detail the 21st century innovations in marketing communication. How they are making promotional methods more effective.
30. Write notes on the following:
a. Advertainment
b. Roadblock Advertising
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