ASSIGNMENT LIST
IMBA-IX, MBA-III
MBA 3017 CONSUMER BEHAVIOR
MO/2016
Note:
1. Only
hand written assignments will be accepted. Any supporting material like
newspaper articles, advertisement cuttings etc. may be in printed form as
annexure.
2. Last
date for submission of assignment is 1st November, 2016
3. Before
signing on this paper you are advised to
note down the topic of assignment for your reference.
G.N
|
NAME
|
ROLL
NO.
|
TOPIC
|
1
|
Sudhanshu
Verma
|
IMBA/4562
|
Consumers’
resistance to innovation: A study of Mobile Wallets penetration in India
(Paytm, Mobikwik and Bank wallets)
|
Sandeep
Ganotra
|
IMBA/4554
|
||
Deepanshu
Anand
|
IMBA/4563
|
||
2
|
Divya
Agrawal
|
MBA/4514
|
Profit
Club Scheme of Big Bazaar: A Case Study
|
Abhishek
Jain
|
IMBA/4502
|
||
Shikhar
Saxena
|
IMBA/4551
|
||
3
|
Sarthak
Bhartiya
|
IMBA/4547
|
Consumer
Perception towards Top Mobile handset brands in India (Similarity on Various
parameters): An Empirical Study with the help of MDS
|
Akshit
Jaiswal
|
IMBA/4585
|
||
4
|
Shivarpit
M. Trivedi
|
IMBA/4507
|
An
Analysis of Perceived Price, Quality and Risk for Indian Retail Shoppers
(With reference to a particular category or product)
|
Avi
Satija
|
IMBA/4527
|
||
Sanchit
Anand
|
IMBA/4543
|
||
5
|
Ranjan
Kapoor
|
IMBA/4583
|
Electronic
Word of Mouth for Samsung Smart Phones: A Qualitative Analysis
|
Arush
Swarup
|
IMBA/4508
|
||
Gagan
Arora
|
IMBA/4506
|
||
6
|
Mehak
Dewan
|
IMBA/4553
|
Consumer
Gifting Behavior: Role of Marketer in Current business Scenario
|
Sugandha
Singh
|
IMBA/4511
|
||
Bhawana
|
IMBA/4518
|
||
7
|
Bhawica
Pathak
|
IMBA/4535
|
Testing
of Masstige Scale for Luxury Brands in India (Select any two brands luxury
brands)
|
Samarth
Sharma
|
MBA/4518
|
||
Sunisha
Gautam
|
IMBA/4566
|
||
8
|
Shashank
Gupta
|
IMBA/4525
|
Consumerism
in India: Issues, Perspectives and Challenges
|
Nivedita
Srinivas
|
IMBA/4501
|
||
9
|
Priyanka
Bhardwaj
|
MBA/4512
|
Role
of social media in consumer behaviour: A Qualitative study of Facebook user’s
engagement. (take any two brands/products)
|
Rohit
Roshan Kindo
|
IMBA/4516
|
||
Chitransha
|
IMBA/4533
|
||
10
|
Sagar
Sharma
|
IMBA/4526
|
Luxury
Consumer Behaviour in India (Study of any two top luxury brands in India)
|
Dhruv
Arora
|
IMBA/4505
|
||
Shashank
Mair
|
IMBA/4537
|
||
11
|
Pankaj
Singh
|
IMBA/4582
|
Cross
Cultural consumer behaviour: Lessons of Multinational Companies
|
Rajat
Chugh
|
IMBA/4546
|
||
12
|
Saurav
Bhardwaj
|
IMBA/4524
|
Impact
of Sales Promotions and Discount on Consumer buying behaviour.
|
Imaan
Alam
|
IMBA/4556
|
||
Vardaan
P. Verma
|
IMBA/4558
|
||
13
|
Prakash
Kumar
|
IMBA/4544
|
Rational
Vs Emotional Motives: A qualitative study of differences in positioning
strategies.
|
Vikash
Kumar
|
MBA/4517
|
||
Dalbir
Singh
|
MBA/4516
|
||
14
|
Samridh
Singh
|
IMBA/4565
|
Marketing
Strategies for conspicuous purchase: Finding a suitable Consumer Profile and
Positioning
|
Dushyant
Chaudhary
|
IMBA/4564
|
||
Utkarsh
Sharma
|
IMBA/4531
|
||
15
|
Aditi
Srivastava
|
MBA/4510
|
Impact
of Class Consciousness on Consumer behaviour
|
Aakriti
Singh
|
MBA
4511
|
||
Smita
Pandey
|
IMBA/4522
|
||
16
|
Sushant
Shubhramaniam
|
IMBA/4515
|
Social
CRM: Concept, Tools and Indian Experiences: A Case Study (Select a Company of
your choice)
|
Monisha
Sharma
|
MBA/4501
|
||
Priya
Jain
|
MBA/4515
|
||
17
|
Akriti
Awasthi
|
MBA/4505
|
Spiritual
Advertising: Conceptual Framework and Indian Experience
|
Shweta
Shukla
|
MBA/4513
|
||
Shubham
Sharma
|
IMBA/4503
|
||
18
|
Sudhanshu
Ojha
|
IMBA/4520
|
Diffusion
of Innovation: Evidences from study of five new products
|
Kumar
Devansh
|
IMBA/4540
|
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