Advertising Assignment Guidelines

1.   Define Brand Problem / Issue / New launch etc.

2.   Competitors’ Analysis

3.   Define Advertising Objectives, time to attain the objectives.

4.   Media planning and scheduling – How much space

5.   Advertising Budget Preparation – Do market analysis for finding rates

6.   Decide Creative Strategy

7.   Decide Creative Execution

8.   Measurement Techniques of Advertising Effectiveness

Outcomes:

1. Assignment containing the above

2. One / 2 complete Print Ads - A3 Sheet Paper containing all important aspects of ad-layout, however it should not supersede the requirements of the creative execution

3. Complete idea of TV Ad, try to prepare one. If not, then the following should be added in the assignment with complete idea, graphics or pictures.  

4. Presentation (PPT) of the above.