International Retailing : Text and Readings- Dr. S L Gupta and Arun Mittal
International Vs Domestic Marketing : (page no. 9 to 12)
Modes of Entry (Page No. 19 to 23)
Tariff and Non Tariff Barriers: (page no. 25-27)
Business Environment (page no. 33-49)
International Business : Rakesh Mohan Joshi
Role of MNCs (You will find it in the MNCs chapter of this book): See Positive and Negative Roles of MNCs in it.
International Trade Theories : International Business: V. Sharan (All theories except Product Life Cycle)
Product Life Cycle Theory: International Business: Denials and Readbaugh
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