Question Bank
BBA 5005 Retail Management, MO/2017
1.
Define Retail and Retailing. What do you mean by
Retail mix?
2.
Briefly explain the various components of retail
mix.
3.
What are the reasons of growth of retail
industry in India?
4.
Discuss the factors responsible for changes in
retailing with suitable examples.
5.
Explain the various challenges and opportunities
in retail industry in India with the help supporting facts.
6.
Write a note on Independent / stand alone
stores. Discuss its advantages and limitations
7.
Define a convenience store. Why convenience
stores are popular.
8.
What do you mean by a supermarket? How a
supermarket is different from a departmental store.
9.
Discuss the advantages and limitations of a
hypermarket.
10.
Write short notes on the following:
a.
Corporate Chains
b.
Consumer co-operative
c.
Catalogue Showroom
d.
Discount Store
e.
Off-Price Retailer
11.
Define franchising. Discuss the salient features
of a franchising format.
12.
What do you mean by shopping mall? Why malls are
one of the most popular retail formats of urban India.
13.
Define brand and retail brand. What is the
difference between a Retailer’s brand and Retailer’s Private Label?
14.
What are the functions of a retail brand?
Discuss.
15.
What are the pre-requisites of developing a retail
brand? Explain with the help of suitable examples.
16.
Discuss the various steps of a retail brand
building process.
17.
Define CRM and Customer Loyalty. How CRM is
associated with Customer Loyalty.
18.
Explain
the various steps of CRM process. Take a suitable brand/retailer’s example
(real or hypothetical) and Explain how it implements the CRM process in its
organization.
19.
Write a note on Market Basket Analysis.
20.
How would you estimate the Lifetime Value of a
customer? Explain with the help of suitable example.
21.
Discuss the customer pyramid explaining the
various levels of customer loyalty.
22.
Write a note on RFM analysis and its uses in
managing retail customers.
23.
What are the requirements for implementing CRM
programmes? Explain.
24.
Discuss the various factors affecting the retail
pricing. (Customers, Suppliers, Competitors and Government).
25.
Explain the various retail pricing objectives.
26.
Discuss the Retail pricing approaches with the
help of suitable examples (Discount Orientation, At the market Orientation and
Upscale Orientation).
27.
How retail marketing mix variables determine the
retail pricing approaches. Explain.
28.
Explain with examples the various retail pricing
strategies – (EDLP, High-Low Pricing, Leader Pricing, Skimming Pricing and
Penetration Pricing, Price Lining, Psychological Pricing, Multiple Unit
Pricing, Bundle Pricing, Pre-emptive Pricing, Extinction Pricing, Perceived
value Pricing, Demand-Oriented Pricing, Fixed and Variable Pricing).
29.
How the retail prices are set up? Explain (Mark-up,
Mark-up and Margin, Mark Down)
30.
Discuss the methods of setting retail prices (Cost
Based Method, Competition based method, Demand Oriented Pricing)
31.
Define retail Supply chain management and
discuss its importance in Retailing
32.
How would you measure the performance of supply chain?
33.
Discuss the features of an efficient retail supply
chain management system.
34.
Discuss the various supply chain designs.
35.
Discuss the components of Strategic Profit Model
of Retailing with suitable examples.
36.
Explain the concepts of Return on Asset (ROA),
Net Profit and Net Sale with the help of hypothetical figures.
37.
Discuss the four components in Profit Management
path (net sales, cost of goods sold, gross margin, and operating profit margin).
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