Wednesday, August 29, 2018

Assignments : Consumer Behaviour MBA, Monsoon 2018


MBA – List of Assignments
Group No.
Roll No.
Name
Topic
1
4524
4503
Amar Pratap
Vishal Kumar
Diffusion of Innovation: Evidences from study of five new products
2
4501
4521
Wajahat Ansari
Deepak Kr. Singh
Consumer Gifting Behavior: An Empirical Study of National Capital Region
3
4526
4532
Gaurav Singh
Rajat Bansal
Testing Attitude towards Object Model in the context of Mobile phones in India
4
4528
4531
Aman Singh
Akash Kr. Sinha
Impact of Advertainment on Consumer buying behavior: An Analytical perspective
5
4504
4513
Ipshita Rai
Ikhtedar Khan
Consumers’ resistance to innovation: A study of Mobile Wallets penetration in India (Paytm, Mobikwik and Bank wallets)
6
4533
4511
Soumyadeep Ghosh
Priyanka Sinha
Electronic Word of Mouth for Samsung Smart Phones: A Qualitative Analysis
7
4515
4535
Mohit Singh
Kunal Kumar
Consumer Gifting Behavior: Role of Marketer in Current business Scenario
8
4529
4530
Harsh Vijay
Priyanshu Bhandari
An Analysis of Perceived Price, Quality and Risk for Indian Retail Shoppers (With reference to a particular category or product)
9
4525
Rohit Kumar
Profit Club Scheme of Big Bazaar: A Case Study


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